The audience engagement system
Shatter the Fourth Wall
Simple steps to plan memorable events and engage your audience.
by Sean Specie, 700+ events in front of over 450,000 people
Every conference keynote where the audience is on their phones. Every all-hands where people are counting the minutes. Every webinar where two hundred faces are muted, cameras off, technically present and completely absent.
In each of those rooms, somebody built a fourth wall and never broke it.
The wall is not the problem. The wall is structure, preparation, a plan, and you need it. The problem is that almost nobody plans the moments that break it.
What you are actually buying
The whole book rests on one system, called The Engagement Wheel. Here it is, in full, for free. The book teaches you how to run it. The Playbook gives you 95 moments already built with it.
Read the audience
Where is the room right now? What did the last segment do to them? What do they need next: to laugh, move, think, rest, or be seen?
Plan the experience
Pick the message, the talent, the action, and the extras. If the audience is not physically doing something, it is not a moment.
Interact with the guests
Run it. Watch for the signal that it worked. Have a recovery ready if it lands flat. Then start the wheel again.
Each completed turn is a Moment of Engagement: one specific, planned instant where the wall comes down. A good event has a handful. A forgettable one has none.
Great communicators run this wheel instinctively. Comedians do it, talk show hosts do it, and the best teacher you ever had did it. Almost none of them could tell you how. That is what the book is for.
Get the system
Instant download. PDF and EPUB. One payment, yours for good.
The Book
Start here if you want the system.
$9
- Shatter the Fourth Wall, 264 pages
- The Engagement Wheel, in full
- The eight Proven Principles
- PDF + EPUB, instant download
The Complete System
The book plus everything you need to run it.
$79
- Everything in The Book
- The Engagement Playbook, 95 ready-to-run moments
- Read-the-audience question banks
- Word-for-word emcee and host scripts
- The Whole Person checklist
- Energy mapping worksheets
Team License
For crews running the same system.
$249
- Everything in The Complete System
- Licensed for up to 10 people
- Share freely inside your organization
- One invoice, no per-seat admin
Read the first three chapters free
Chapters 1 to 3 in full, plus the Engagement Wheel and twelve ready-to-run moments you can use at your very next event. $39 pages, no payment needed.
Questions
Then go run the thing
This book teaches you how to plan events. Ripluo gives you the tools to implement them.
Every plan has to survive contact with a real production schedule. Ripluo is where your outline becomes a run of show your team can actually follow, with a Moment of Engagement attached to any point on the timeline.
Start free with Ripluo